Sample Letter
DATE)(NAME)
(TITLE)
(COMPANY NAME)
(STREET ADDRESS)
(CITY/STATE/ZIP)
Dear (Mr./Mrs./Ms.__________________):
I am writing to protest (NAME OF COMPANY)’s marketing campaign for (NAME OF PRODUCT). In addition to its disparaging theme, the campaign features (TELEVISION/RADIO/INTERNET) advertisements which make a mockery of the seriousness of mental illnesses and stigmatize those who suffer from them.
I want you to know that mental illnesses are very real. Each year, 54 million Americans suffer from these disorders. Unfortunately though, these individuals and their families suffer further because of misunderstanding and discrimination in our society. The stigma associated with mental illnesses, to which the (NAME OF CAMPAIGN) campaign contributes, keeps many people from seeking treatment and moving on to more fulfilling and productive lives.
I hope you will send out the message that mental illnesses are not a trivial matter and discontinue the (NAME OF CAMPAIGN) advertising campaign. (NAME OF YOUR ORGANIZATION) would be happy to advise you on appropriate and sensitive portrayals of people with mental illnesses.
I look forward to hearing from you.
Sincerely,
(NAME)
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